We’ve created a valuable list of tips, including tips from your peers and ideas to help you to make the most of your store’s die cutting center.
Mini die-cut albums are easier, faster and cuter than full-size albums. That’s why they’re so irresistible! Use a variety of AccuCut mini album dies to hook customers and inspire them to purchase more embellishments.
AccuCut offers a rich variety of bag and box dies to create both basic and unusual bags and boxes for gift giving. Offer something unexpected to thrill customers so they’ll buy all kinds of gift embellishments and accessories.
Market your die cutting center to local party and event planners who need to create custom party decorations, invitations and favors for birthday parties, wedding and baby showers, anniversary parties and weddings. Consider giving them a free “crop room” membership or a special discount if they are purchasing mass quantities of paper from your store.
Offer Classes and Services for Birthday Parties
You can also offer children’s craft parties for a per-child fee. What a fun time for a group of girls—they can make their own favor bags to take home. They can even make their own thank you notes the birthday girl or boy can send back to the card-maker. Plus, party guests’ moms are introduced to your store and can be turned into customers.
Turn Your Store into a Holiday Hotspot
The holidays present a perfect opportunity to inspire customers to buy, and an AccuCut machine and dies can help maximize the results of holiday promotions. If you already own the die cutting equipment, it costs very little more to create holiday-themed projects and products to resell. Your die cutting center could become a hotspot where crafters gather to create cards, gifts and decorations.
Try these promotions to capitalize on holidays:
Educators in all learning environments need shapes for hands-on activities and room décor. Colorful die-cut shapes catch students’ attention and make it easier to learn.
Begin building relationships with teachers in your area by providing die-cut versions of school mascots. While they are in the store, they’re also likely to find other supplies they need: stickers, paper, markers and more. Below are some ways you can engage them.
Offering AccuCut card and envelope dies gives your customers the ability to create handmade cards for any occasion. These dies are a must-have for rubber stamp stores and a great way for scrapbook and stationery stores to bring in new customers as well as to offer current customers another creative outlet. As with other crafts, when someone cuts a card, they’ll also need embellishments—plus extra sheets of paper for envelopes.
Cutting and packaging plain cards for resale or multiples in packages is an easy way to inspire the artist in your customer and increase sales of your embellishments and envelopes. You can even create kits with embellishments and envelopes included. Use double-sided cardstock (patterned or plain), so customers can choose the side they like best. Think red and green for the holidays, floral for Mother’s Day and so on. When using the GrandeMARK 2 Die-Cutting Machine, AccuCut dies can cut several layers of paper at a time, so it’s also easy to create an entire stack of card duplicates for special occasions. Purchase the Wedding Invitation Set or a Stationery Ensemble set and offer stationery printing services to net extra income.
Get creative with Clear Cuts and Pinnovation card dies. The most challenging part of handmade card creation is centering the words. Clear Cuts and Pinnovation dies solve the problem! Clear Cuts allow you to see-through acrylic dies by allowing you to position text, photos or artwork exactly where you want them. With the Pinnovation dies you can position your text exactly where you want before you cut. Learn more about our Pinnovation Stationery Dies
You already have the dies in the store, so why not use them to create advertising, promotion and display pieces that help you increase business. It’s a great way to show off your staff’s creativity.
Here are just a few ways you can use AccuCut dies and cutting machines to promote your business:
No matter what the primary focus of your store, quilting and fabric crafts are possible sources of expanded income. More and more scrapbook stores are reaching out to new customers like fabric crafters and extending the reach of their inventory.
If you have a papercrafts or general craft store:
If you have a quilt shop or fabric store:
I like to offer the die cutting free with the purchase of cardstock. It increases cardstock sales and gets people in that generally purchase other items to go with it!
I offer a die cut kit with the purchase of another type of kit (I offer a new one once a month). The free kit is a design that I haven't used before and it is complete with photo and supplies to complete the project. Closer to holiday or major times of the year, I may offer several kits to choose from.
A free gift or samples are great ways to display other products and they make people feel like they got a little extra for their dollar.
I make up projects with the different dies showing how each can be used in a variety of ways and give classes on them. I also offer free die-cuts with the purchase of paper or cardstock from my store. I don't up-charge to get the paper or cardstock cut. I also offer one piece pricing. Sometimes they want just one, just to try first and then they come back for more. It's one way to see them again, because I know once they try it...they will like it! AccuCut offers such a diversity of die-cuts that you just can't go wrong!
The possibilities are endless with an AccuCut die cutting center! There could be "make and take" sessions using a featured die with an instructor on hand to help give tips and suggestions. Or make and takes for holidays, like Valentine's Day, where you gather all dies relating to that particular theme. Everyone could then make matching cards and envelopes, even scrapbook pages!
Cut shapes from acrylic or chipboard and sell them individually. We also cut tags from any scraps of papers left and just put them in a bowl and sell them for .25 cents.
AccuCut dies make the best stamps. They can cut through very heavy rubber and foam so they don't have to be stacked.
Store owners could set up a monthly kit club with a new die featured each month. Give discounts on the kits to those who sign up for a certain length of time (3, 6, 9 months).
One Saturday a month I invite a different public school in my area and allow the teachers to use the die cut machine and dies FREE for 30 minutes. The teachers call ahead and reserve their 30 minutes. (I allow 5 minutes between each reservation for clean up) The teachers bring their own paper (many purchase more) and I give them free access to the paper scraps I save from other projects. I usually see a $10 average purchase from each teacher. As an added benefit they become return customers. This is a great way to participate in the community and promote your business.
I use AccuCut dies to cut shapes out of old, vintage fabrics, quilts and lace etc. These make wonderful Christmas ornaments, quilt embellishments, etc. My top seller is the angel. I also hold contests with "naked" chipboard. For instance, I had no idea what to do with a die that I had. I ended up with about 100 GREAT ideas from customers who bought the cut just so they could win a card kit. Contests, freebies, samples all work well to boost sales!
We try to see other shapes that can be in a die besides their intended use. For example in a recent Mother's Day card design we turned the snowman die #1 into a vase by only using the bottom half and an unusual paper.
I use diecuts to advertise classes, sales, etc. instead of using just square paper. Naturally, the die matches the motif or subject matter of the sale or class.